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Research papers

Advertisements as a research subject

There may be several reasons for this. Turnover in the advertising industry goes into thousands of millions and the production and placing of advertisements represents the biggest and, proportionately still increasing item in the total expenditure of...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Otto Walter Haseloff
June 15, 1965
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Citation

Haseloff, O. W. (1965a, June 15). Advertisements as a research subject. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/advertisements-as-a-research-subject


Research papers

A multidimensional test for measurement and prognosis of interviewers' aptitudes

The following is a report on a method to select interviewers. According to the variety of interviewer effects and errors caused by Interviewers this method had to follow a multidimensional conception. It was designed to allow: 1. A proper selection...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Otto Walter Haseloff
June 15, 1961
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Citation

Haseloff, O. W. (1961a, June 15). A multidimensional test for measurement and prognosis of interviewers' aptitudes. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-multidimensional-test-for-measurement-and-prognosis-of-interviewers-aptitudes


Research papers

A multidimensional test for measurement and prognosis of interviewers' aptitudes (French)

The following is a report on a method to select interviewers. According to the variety of interviewer effects and errors caused by Interviewers this method had to follow a multidimensional conception. It was designed to allow: 1. A proper selection...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Otto Walter Haseloff
June 15, 1961
×

Citation

Haseloff, O. W. (1961a, June 15). A multidimensional test for measurement and prognosis of interviewers' aptitudes (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-multidimensional-test-for-measurement-and-prognosis-of-interviewers-aptitudes-french-


Research papers

A multidimensional test for measurement and prognosis of interviewers' aptitudes (German)

The following is a report on a method to select interviewers. According to the variety of interviewer effects and errors caused by Interviewers this method had to follow a multidimensional conception. It was designed to allow: 1. A proper selection...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Otto Walter Haseloff
June 15, 1961
×

Citation

Haseloff, O. W. (1961a, June 15). A multidimensional test for measurement and prognosis of interviewers' aptitudes (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-multidimensional-test-for-measurement-and-prognosis-of-interviewers-aptitudes-german-